Introduction: How Can Organizations Monetize their Mission Sustainably Online?
In every industry, there is competition. In every organization there is a point when it lacks resources. In every business or organizational challenge, there is someone competing with you to get what you want and need. For non-profits, there is only so much funding to go around; it is not unlimited. The internet, however, is unlimited with resources for all non-profits to utilize in order to improve its potential profit and raise more money to realize your mission. However, because there is so much to choose from and so little time and staff for most non-profit organizations, it is often difficult to navigate and prioritize how an organization should best go about doing it and what are the most helpful solutions out there waiting to be taken advantage of, quickly and efficiently. However, there is a plethora of easy solutions out there, various free online resources such as digital media, applications, programs, tools, Websites and social networking to choose from. It just means an organization would have to approach their fundraising and the internet in a a whole new way. Given these fundraising challenges and overwhelming opportunities for solutions, this Website narrows down the best options in priority order aiming to answer the question: How can a non-profit organization monetize its mission online sustainably?
Nelle Sacknoff
Nelle Sacknoff has been helping non-profits and for profits communicate better with diverse audiences and in different capacities for the past seven years globally and domestically. A graduate from Tulane University in New Orleans, she began her global work as a dual major in Political Science: International Relations and Latin American Studies, with a minor in Spanish, and has studied and volunteered abroad in 4 different continents worldwide. She currently is pursing her MPA in International Management and Communications at the Monterey Institute, a Graduate School of Middlebury College, focusing on technology and innnovation and how they provide solutions for public/private partnerships and social impact investing. She continues to consult with various clients while at graduate school, mapping clients' needs to solutions using innovative digital means in communications, marketing, fundraising and social media. A middle child of a family of eight and a bit of an outlier of her own, she loves working on crisis communications projects, consulting with the "underdogs" of their industry, and the challenge of working with smart start-ups and non-profits that are mission-driven looking to maximize their social impact on a dime.